We help Manufacturing teams turn Salesforce marketing into pipeline.
Maschinenbau and industrial B2B is where marketing automation earns its keep slowly and then all at once: 9–24 month cycles, buying committees, distributors who own half the customer relationship, and a trade-fair calendar that produces a thousand unqualified badge scans a year. The platform can handle all of it — if scoring, sync and follow-up are built for how industrial buying actually works.
Brand experience from previous roles
What typically breaks
Trade-fair leads die in a spreadsheet
Badge scans from Hannover Messe land in Excel, get imported weeks later without consent flags, and the first follow-up arrives after the buyer has forgotten the conversation.
Scoring built for e-commerce, not €400k machines
Default scoring treats a brochure download like buying intent. In a 12-month cycle, meaningful signals are spec-sheet returns, configurator sessions and repeat visits by multiple people from one plant.
Distributors blur the funnel
When a dealer sells for you, marketing rarely sees the close — attribution collapses and the automation budget becomes indefensible at planning time.
Sales lives in the ERP era
A sales force that grew up on phone and fax will not work an MQL queue it doesn’t trust. Adoption is a design problem, not a training problem.
The packages that fix it
Fixed scope, fixed price, fixed date — each one bookable directly. Prices in EUR, net of VAT.
Event & Webinar Engine
“Every webinar is a manual fire drill of lists and reminder emails.”
- Zoom, ON24 or GoTo connector configuration
- Reusable blueprint: registration page, confirmation, 2 reminders, attended and no-show follow-ups
Lead Lifecycle & MQL Engine
“Sales says the leads are rubbish. Marketing says sales never calls them.”
- Lifecycle stage model agreed in a facilitated workshop
- Scoring categories plus grading profile; Einstein scoring where licensed
Data Migration & Hygiene
“We’re leaving HubSpot / Mailchimp / Marketo and we can’t lose the history.”
- Source extraction, field mapping and transformation plan
- Deduplication, normalization, opt-out and hard-bounce carry-over
Express Health Check
“Is our Account Engagement set up correctly, and what is it costing us that it isn’t?”
- Read-only review across 40 checkpoints: connector, sync errors, domains, SPF/DKIM/DMARC, scoring, automation sprawl, unused assets
- Traffic-light scorecard plus a ranked findings list
4× Salesforce Certified
7 industries · 30 fixed-price packages · delivery in English & German
The 12-point Account Engagement health check
Find the four usual problems before they cost pipeline — no email required.
Frequently asked
Can Account Engagement handle distributor / dealer structures?
Yes, with deliberate design: partner-visible campaigns, separate scoring categories per business unit, and reporting that splits direct from channel. It is configuration work, not custom development — but it rarely survives a default setup.
What about consent for badge scans at German trade fairs?
A badge scan is not blanket consent under DSGVO. The clean pattern is a double-opt-in follow-up within days of the fair, which also doubles as the first qualification touch. That flow is exactly what the Webinar & Event Engine package builds.
Our sales cycle is over a year. Does nurturing even work?
Long cycles are where nurturing works best — nobody remembers you from one trade-fair conversation eleven months before the budget exists. The trick is pacing: quarterly useful content beats weekly noise.
From the engine room
Account Engagement sync errors: the three root causes and how to clear the backlog for good
Working in Manufacturing & Industrial?
Thirty minutes with the person who does the work — free, no slides. Bring your org and your constraints; you’ll leave with an honest read on what to fix first and what it costs.