We help Energy teams turn Salesforce marketing into pipeline.
Energy companies market to everyone at once: industrial key accounts, municipalities with tender processes, installers and channel partners, sometimes consumers — often across several brands from consolidation that nobody fully integrated. The marketing estate mirrors that history: parallel tools, duplicate contacts, and reporting that cannot answer simple questions.
Brand experience from previous roles
What typically breaks
One customer, four systems, three brands
Post-merger estates hold the same Stadtwerk in multiple databases with conflicting consent states. Identity is the first problem to solve — everything else builds on it.
Tender-driven buying resists campaign logic
Municipal buyers move on procurement calendars, not campaign calendars. Automation that works tracks framework-contract expiry dates, not click behaviour.
Business units with different maturity
The B2B energy unit wants ABM while the e-mobility startup wants volume lead gen — on the same platform, without breaking each other’s data.
Regulatory communication mixed with marketing
Price-adjustment letters and marketing emails from the same domain, with different legal bases — separation has to be technical, not just organisational.
The packages that fix it
Fixed scope, fixed price, fixed date — each one bookable directly. Prices in EUR, net of VAT.
MCAE Enterprise Foundation
“Four countries, three brands, one Salesforce org, and everybody wants their own rules.”
- Multi-business-unit architecture and Marketing Data Sharing rules
- Per-BU domains, sending identities and authentication
Business Unit Rollout
“Italy is going live next quarter and it has to look like the German setup.”
- New business unit provisioned against the existing governance model
- Marketing Data Sharing rules, domains, users, folders
Data Migration & Hygiene
“We’re leaving HubSpot / Mailchimp / Marketo and we can’t lose the history.”
- Source extraction, field mapping and transformation plan
- Deduplication, normalization, opt-out and hard-bounce carry-over
Form & Web Capture Modernization
“Half our web leads never arrive, and the ones that do have no source on them.”
- Form and form-handler rebuild with consistent field architecture
- Progressive profiling and prefill
4× Salesforce Certified
7 industries · 30 fixed-price packages · delivery in English & German
The 12-point Account Engagement health check
Find the four usual problems before they cost pipeline — no email required.
Frequently asked
Multiple brands on one Account Engagement instance — or several?
Usually one instance with business units beats parallel instances: shared identity, separated consent and sending. The exception is genuinely separate legal entities with conflicting data-residency needs — that’s an assessment question, not a default.
Can automation handle tender and framework-contract timing?
Yes — date-driven programs keyed on contract-expiry fields outperform behaviour-triggered nurture for municipal buyers. It’s an unglamorous pattern that wins deals.
Where does Data 360 fit for utilities?
Identity resolution across billing, CRM and marketing databases is the utility use case. If duplicate customers are your daily reality, that is the foundation to fix before any campaign work.
From the engine room
Data 360 for marketers: how identity resolution decides what personalisation is possible
Account Engagement sync errors: the three root causes and how to clear the backlog for good
Data spaces, brands and segmentation: structuring Marketing Cloud Next before you build
Working in Energy & Utilities?
Thirty minutes with the person who does the work — free, no slides. Bring your org and your constraints; you’ll leave with an honest read on what to fix first and what it costs.