Free simulation · recommendation on request
Test your scoring model before sales does.
Would your proposed scoring model actually produce MQLs sales can work? Define the model, paste an activity export (or use sample data) — and replay it. See who would have crossed the threshold, what drives scores, and what decay changes. Your data stays in your browser.
1 · The model
2 · The activity data
CSV with columns for email/prospect, activity type, date — headers auto-detected.
Results appear when model + data are in.
Simulation says the model needs work? The Lead Lifecycle & MQL Engine builds scoring, decay and the sales handoff — with sales in the room.
C1 — €6,600 fixedRuns entirely in your browser — your content and data are not uploaded or stored. Built by MWCS.
Next step
Where this usually leads
If your scoring needed this much rework, it is worth knowing what a move to Marketing Cloud Next would actually involve before anyone decides for you.
Migration Size EstimatorOr skip ahead: the Express Health Check is €900 and checks 40 points across your whole org.
See the Health Check → All 13 free tools →