Pardot, in practice. Scoring, sync errors, deliverability, nurture design and B2B attribution that sales believes.
Connected Campaigns is the setting that turns Account Engagement reporting from a parallel universe into part of your CRM. Here is how to enable it without breaking history, and what to build on top.
Most nurture programs are a queue of emails with waits between them. The ones that convert are built around triggers, exits and a single decision. Five patterns that work, four that reliably do not.
Authentication is the entry ticket, not the whole game. Here is the setup to hand your IT team, plus the list hygiene and reputation work that decides whether you reach the inbox or the promotions tab.
A sync queue that never empties is not a mystery. It is almost always one of three causes, and each has a specific fix. A diagnostic walkthrough plus the monitoring that keeps the queue at zero.
The default Account Engagement scoring model is a starting point that most orgs never leave. Here is how to rebuild it so the number means something — and so sales stops ignoring it.