Reporting stops being a separate exercise when marketing and CRM share a platform. That is an opportunity and a trap: the numbers get easier to produce and harder to argue with, which means they need to be right.
Connected Campaigns is the setting that turns Account Engagement reporting from a parallel universe into part of your CRM. Here is how to enable it without breaking history, and what to build on top.
The gap between an agent demo and an agent in production is not model quality. It is grounding, topic boundaries, action permissions and an escalation path. Here is the checklist that gets one live.
Business units used to be how you separated brands, regions and teams. Marketing Cloud Next asks a sharper question: which of those separations are about data, and which are about permissions? Getting it wrong is expensive to undo.
AMPscript, SSJS and CloudPages do not port to Marketing Cloud Next. That sounds like bad news until you look at where the logic should have lived in the first place. A pattern-by-pattern translation guide.
Every personalisation project that disappoints has the same root cause, and it is never the email builder. It is the identity graph underneath. A marketer’s guide to unification, match rules and reconciliation in Data 360.
Beyond the keynote demos: a grounded look at what marketing agents do today, which use cases are genuinely ready, and how to pilot one without betting the quarter on it.
Marketing Flow does not simply replace Journey Builder — it sits at a different altitude. Understanding the difference decides whether your hybrid setup stays coherent or turns into two competing brains.
Marketing Cloud Next is not a new version of Marketing Cloud Engagement — it is a different foundation. What that means for your data, your journeys, your team’s skills and your timeline.