We help Healthcare teams turn Salesforce marketing into pipeline.
Medical devices, pharma-adjacent services and health providers market under rules most platforms were not configured for: healthcare-professional audiences with their own consent standards, claims that legal must approve word by word, and buying processes where clinical evidence outranks marketing polish. Automation here is about precision, not volume.
Brand experience from previous roles
What typically breaks
HCP vs. patient audiences must never blur
One mis-segmented send that puts professional content in front of the wrong audience is a compliance incident, not a typo. Segmentation needs structural guarantees.
Legal approval kills campaign velocity
When every asset goes through review, the only way to stay fast is a library of pre-approved modules — approved once, reused everywhere.
Congress season is the trade-fair problem, intensified
MEDICA contacts carry stricter consent expectations and higher value per lead than almost any industry.
Long evidence-driven cycles
From first contact to tender shortlist can take years. The nurture that works delivers studies and case evidence at the buyer’s pace.
The packages that fix it
Fixed scope, fixed price, fixed date — each one bookable directly. Prices in EUR, net of VAT.
Consent & GDPR Pack
“Legal will not sign off until we can prove how every consent was captured.”
- Double opt-in flow: form, confirmation email, verification automation, proof fields
- Preference centre with topic-level subscriptions, synced to Salesforce
Brand Template System
“Every email looks slightly different and marketing needs a developer for all of them.”
- Modular email template family in Lightning Email Builder — hero, article, CTA, event, plain-text blocks
- 2 landing page layouts and a styled form family
Event & Webinar Engine
“Every webinar is a manual fire drill of lists and reminder emails.”
- Zoom, ON24 or GoTo connector configuration
- Reusable blueprint: registration page, confirmation, 2 reminders, attended and no-show follow-ups
Deep Audit & Remediation Roadmap
“We inherited this org and we don’t trust anything in it.”
- Everything in A1, plus data quality and duplicate analysis
- Stakeholder interviews (marketing, sales ops, IT) — up to 5
4× Salesforce Certified
7 industries · 30 fixed-price packages · delivery in English & German
The 12-point Account Engagement health check
Find the four usual problems before they cost pipeline — no email required.
Frequently asked
Can we run separate consent standards for HCPs and general contacts?
Yes — separate consent objects or fields with distinct wording versions and stricter defaults for HCP data. It must be designed in; it cannot be patched on after the list exists.
How do pre-approved template systems work with legal?
Legal signs off components — claims blocks, references, disclaimers — not individual emails. Marketing assembles from approved parts, and the system prevents editing locked regions. Velocity roughly triples in practice.
Is Marketing Cloud Next relevant for regulated industries yet?
The consent and governance tooling is maturing fast, and Data 360’s consent model is genuinely stronger than legacy approaches. But regulated orgs should decide on evidence — the readiness assessment exists for exactly this call.
From the engine room
Email deliverability for Account Engagement: SPF, DKIM, DMARC and what comes after
Working in Healthcare & MedTech?
Thirty minutes with the person who does the work — free, no slides. Bring your org and your constraints; you’ll leave with an honest read on what to fix first and what it costs.